Trend Analysis
Know what's rising before it peaks.
Explore the DashboardExplore the Trend Dashboard
Dormant → Emerging → Established → Declining
Open the dashboard and every tracked F&B trend is already staged for you — Dormant, Emerging, Established, or Declining — based on its actual Google Trends history, not a manual tag someone assigned once and forgot to update. Each one carries a Trend Score and growth rate alongside its stage, so at a glance you can tell the difference between something genuinely accelerating and something that peaked months ago and is coasting on old momentum. From here, the Trend Explorer lets you click into any single trend to dig into its full history in detail.
Trend Explorer
84
+18%
76
+22%
68
+9%
54
+31%
Deep-Dive Any Trend
Stage · search growth · seasonality · geography
Select any trend and get its full Google Trends history in one view: current stage, 12-month search growth, which Indian states show the strongest demand, whether interest holds steady year-round or spikes seasonally, and the exact search phrases driving it. That last part matters more than it sounds — knowing a trend is rising is one thing, knowing people are specifically searching "high protein" alongside it tells you what to actually put on the pack.
Oat Milk
Dairy Alternatives
84
Trend Score
+18%
12M Growth
Year-round
Seasonality
Karnataka
Top State
82%
Confidence
2.4K/mo
Searches
Consumer Voice & Regional Demand
Sentiment split · platform breakdown · India state map
Numbers tell you something is rising, but not why people actually want it — this page fills that gap. It aggregates real sentiment from Amazon reviews, Reddit threads, and YouTube comments into a positive/neutral/negative breakdown, shows you which platform is driving the conversation, surfaces the specific keywords consumers keep repeating, and maps demand intensity state-by-state across India so you know not just what’s trending, but where it matters most.
Sentiment — Oat Milk · 78% Positive
Source Breakdown
Forecast & Find the Gaps
Scenario forecasts · demand-vs-coverage opportunity map
Project any trend out 6 to 36 months under Downside, Base, and Upside growth scenarios, with the confidence band narrowing the further out the horizon goes — an honest signal about how much to trust a 36-month call versus a 6-month one. Separately, the Opportunity tool plots consumer demand against existing product coverage across the market, surfacing the specific needs that are high-demand but barely served yet — the gaps worth building for, not just the trends everyone already knows about.
12M
Horizon
+11%
Base Growth
82%
Confidence
12-Month Forecast
Oat MilkHigh-Signal Gaps
Millet Protein Bars
Demand 82 · Coverage 24%
Kids' Gut-Health Snacks
Demand 70 · Coverage 31%
Protein RTD
Demand 75 · Coverage 68%
Keto Bakery
Demand 40 · Coverage 62%
Why Trend Analysis
12-Page Trend Suite
Dashboard, Trend Explorer, Consumer Voice, Opportunity, Forecast, Compare, and more — one connected workspace.
Multi-Platform Signals
Google Trends, Amazon, Reddit, YouTube, Instagram, Blinkit and Zepto — tracked state-by-state across India.
Demand-vs-Coverage Gaps
See exactly which consumer needs are high-demand but barely served by existing products.